I N S I G H T S
Executive Corner

Our resident Certified Strategic Performance Measurer and Emperor of Enlightenment, Craig Underhill attended a Human Resources conference called "Meet the Millennials" in San Francisco.
We asked him to share some of the key insights he gained from the event.
Craig, you're an accountant. What are you doing at an HR seminar?
Well, I am an accountant but I like to go beyond measuring historical results. I like to help my customers improve outcomes and achieve their business goals. It is virtually impossible for any organization to accomplish anything without good people so I help our customer's design systems that build effective teams that are informed, accountable and rewarded appropriately. I actually spend a great deal of time learning about HR issues and keeping track of the latest trends in that area. The millennial employees (born between 1982 and 1996) have just started joining the workforce and they are already having a big impact. Their generation includes 80 million future managers, employees, and customers and we need to know how to attract, retain and sell to them.
What's the big deal about these "Millennial's" we keep hearing so much about? We heard the same kinds of warnings about the "Generation X" people and they haven't put us out of business.
That is the interesting thing. As a millennial parent, it was revealing for me to hear about some of the expectations that we have helped to foster in our children. Think about it. These adults are all used to receiving trophies for just playing a team sport recognition and reward for these children was not tied to outcome. In addition, this generation has determined that work and life do not need to be "balanced" rather they see them as blended together. They expect work to be entertaining and stimulating and have little tolerance for routine. They also have been multi-tasking practically since birth and as a result are highly efficient and more productive than the generations before them.
This is the MySpace, Facebook generation and they are used to being able to customize their environments (and even their ringtones) to fit their needs and personal style. They are seeking a "one-sized fits one" approach to benefits, employment offers, and work day routines. They want to be treated as an individual.
They also are used to playing video games in which you obtain a skill to advance to the next level of difficulty. They expect their careers to be like that and will work to build a portfolio of skills that can help them achieve their goals.
We saw some informative statistics about the workforce including one on employee turnover showing that the average tenure at a company today is 3.6 years for an employee versus 10 years that was the norm during the 1980s. This means that companies need to put systems in place for training and motivating staff and need to be prepared for recruiting as a permanent, on-going activity.
So what are we supposed to do about this generation going forward? What suggestions did they offer?
After listening to a panel of three millennials, one of the things we all realized was that their needs and requirements aren't very different from our own.
- They want to have a voice.
- They want to be included.
- They want to be valued.
- They want opportunities to be creative.
- They want feedback.
Who doesn't want all of these things in their job?
The difference is that they are not afraid to change jobs until they locate the right fit. They just aren't as tolerant or as patient as the generations before them.
How will you apply what you learned to the work you do for your customers?
We will incorporate these insights into the services that we are already offering including Tri-Metrix (an aid to indentifying new hires), reward system design and mentoring. These millennial's will drive us to take afresh look at many of the practices inside our own firm and in those of our customers. But most of all, we are really looking forward to working side by side with members of this new generation and learning more about their unique perspective.